Siemens Healthineers is the MRI vendor with the largest market share in MR. Our main goal is to facilitate advances by providing a reliable platform for MR applications and research to generate added value to users and patients. Here we want to outline important criteria to leverage product integration of new methods and trends. Using prototypes, multi-center testing can be employed to validate new methods. Based on collaboration, a Works-in-Progress can be developed for wider validation and as input for productization. Siemens Healthineers just recently reemphasized its commitment to actively support 3rd-party integration as integral part of clinical solutions.